http://www.usatoday.com/sports/college/2010-06-10-pac-10-revenue_N.htm?csp=34 Pac-10 hopes bold steps help league pack a financial punch Enlarge By Gary A. Vasquez, US Presswire The Oregon Ducks and the Pac-10 are looking toward expanding the conference in hopes of making it one of the nation's biggest and best sports leagues in the country. Formidable on the field, the Pacific-10 Conference has become much less imposing financially. Its $96.8 million in total revenue for fiscal 2009 placed it last among the nation's six major conferences and was less than half the amount generated by its Rose Bowl partner, the Big Ten, new federal tax records show. The figures reflect the Pac-10's place toward the end of the cycle of television contract renewals but also its willingness to resist — or, its good fortune to remain immune from — many of the moves that have fundamentally altered other conferences' operations and finances in recent years. All of that had begun changing before Thursday, when the Pac-10 made its biggest change in more than 30 years: It announced the University of Colorado will be joining the conference, likely with the start of the 2012-13 school year. But even bigger moves might not be far off, potentially including the additions of Texas, Texas A&M, Texas Tech, Oklahoma and Oklahoma State. If that group doesn't join, Utah might.