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LT's a shoo-in for Nike and ideal role model for kids

Discussion in 'San Diego Chargers Hall of Champions' started by robdog, Jun 18, 2006.

  1. robdog

    robdog Code Monkey Staff Member Administrator

    Jun 29, 2009
    Source: San Diego Union-Tribune
    <blockquote><img width="277" height="206" alt="LaDanian Tomlinson" title="LaDanian Tomlinson" src="http://www.nike.com/nikegridiron/v2/media/swf/downloads/wallpaper/wallpaper26_1024.jpg" />

    By Jim Trotter

    Nike didn't have to search long to find a pitch man who deserved a signature shoe line for kids. The discussion stopped as soon as LaDainian Tomlinson's name came up.

    "When you're selling to kids, you have to have the right athlete, someone kids will identify with," said Rodney Knox, Nike's communications director for basketball, football and baseball. "With LaDainian, I think people relate to him not only for the way he plays, but also for who he is and how he relates to them."</blockquote>
    <a target="_blank" href="http://www.signonsandiego.com/sports/chargers/20060618-9999-1s18trotter.html"><strong>Article Link</strong></a>

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